Product Placement

Product Placement

What is product placement? An adverting technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television or other media. Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show. For example, Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi.

TV advertisement: Product placement for music magazines may not be as apparent like TV as there's not many places they can be advertised on. You may see a music magazine through specialised TV advertisements on music channels that are specific to the genre of music.This would be a good product placement for a music magazine because it would be advertising directly to their target audience. However, it is rare to see a music magazine in a TV show or movie as this is only likely to get them limited advertisement and the viewers of that TV show or movie may not be interested in them. .

Distribution: I will distribute my magazine mainly on the internet, but also in some shops, newsagents and book shops. I will heavily advertise via social media because this is where I think my target audience of 16-24 year olds spend a lot of their time. I will also offer a subscription of my magazines so customers are able to pay a set fee for the magazine delivered to them monthly.